How to Use ‘Education Marketing’ the Right Way in Your Facebook Posts, Webinars and Your Emails to Win You Your Dream Clients, Build a 6-Figure Consulting Business and Get Invited to Speak Around the World!
Recently I’ve had a lot of conversations and one question always come up:
Why don’t I post so often and hold webinars every week, like all the other business ‘coaches’ out there – if it works so well, why am I not doing it so much and if they’re doing it so much, surely its working for them?
Let me answer this question, as it is very important and, if you follow the advice in this post, could make a big difference in your business.
I remember hearing a Jay Abraham talk in which he said that his books take 3-6 months to write and they are all comprise of his 30+ years experience in business consulting. This was an eye-opening statement for me and, quite frankly, it’s the measuring stick of what I measure each of my posts and webinars by.
I have a simple rule, if my post or webinar isn’t something that is going to revolutionize the sector that I work with and help my tribe to grow their business substantially, I will not write it.
The reason I don’t post every day is because I actually have clients I’m working with. I’m working with them to help grow their businesses and working on my own to grow my business. This is why my posts are so insightful, as they are actually based on real world business results, not ideas or theories.
One of the biggest problems that we face in our industry is people posting ideas and theories. They are a dime a dozen. It’s very easy to come up with an idea, put it into words and posts about it, however, that is not ‘Education Marketing’, that is just ‘Marketing.’
This, more importantly is why there are so many ‘business consultants’ who promise but do not deliver. They are spending so much time growing their business and making sales, that they don’t have the time to work in their business and with their clients. Due to this, they lack the experience and the practical knowledge to actually consult others to the results they are after.
This is why ‘Educational Marketing’ is so important. Whilst most people see a post as a marketing opportunity, I see it as a way to actually positively impact the marketplace. Thankfully, more and more are seeing it this way and, as a result, this is starting to become the norm.
There are two very different mindsets when it comes to marketing:
- The Immediate Result Method
- The Evergreen Result Method
Most follow the immediate result method. They post today, hoping to get a few leads today, they host a webinar today, hoping to get a few sales today. As this is a very disposable method, there is not much thought, research or effort put into it.
I, however, prefer the Evergreen Result method – whereby something I post is of such high quality that it is still referred and read months and years down the line. In fact, my goal with a webinar is I want it to be something the attendee will never forget, my goal with a post is to make it so powerful that there is one idea that sticks with them forever.
This is the reason, I don’t post every day, as when I do post, it needs to have that impact and to get that impact, I need to have the experience, the examples and the situations that give my posts and webinars the fuel they need to become ‘super’.
Ultimately, the irony is that I probably get more from one post than most get from a year of posting every day. I get more from one webinar than most get from a dozen webinars. Both the quality and quantity is better in both cases.
If you are looking to attract quality clients, you can only do that with quality marketing. If you are wanting premium clients, you can only do that with content that positions you as the authority. If it takes you longer to produce, let that be, as the rewards will be infinitely greater.
I hope that this has inspired you to no longer settle to put out average posts, average webinars and get average results with average clients.
I hope that its inspired you to raise your bar so that you put out the quality that will attract the quality clients that you desire.
If you need any help to get your marketing, strategy and webinars to that level, let me know.
Do you need help applying this to your business? If you do, schedule a free 30-minute consultation with Mo Ali, the Business Philosopher.