Category Archives: Business

How to Create the Buzz of an Apple Launch on Your Webinar

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We’ve all seen the queues that happen whenever Apple launches a new version of the iPhone and the buzz that it gets. Wouldn’t it be great to be able to achieve that same buzz around your webinar? Fortunately, it’s not very difficult to do and in this post I’m going
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How to ACTUALLY get Results for Your Clients:

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As Information Marketers, our industry is blighted with high refund rates and some products can have refund rates of up to 50%. As entrepreneurs with integrity, this is not something that sits comfortably with us and the main questions are: – How can we reduce those refund rates, so that
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How to Build Something that a Billion and a Half People Will PASSIONATELY Believe In:

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As entrepreneurs, we all want to build a loyal tribe of consumers, who will buy our products, become our clients and be raving fans who tell others about what we offer. However, the imperative question is how do we do this? I often get asked this question by my clients
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Finding the right mentor:

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I am often asked why it’s important to have a mentor and I always like to give two examples: – A baby chicken eats by pecking at the ground and finding what scraps it can. When a chicken is fully grown, it cannot fly very well and can barely get
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Getting Unstuck and Moving to the Next Level:

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There comes a time when we hit a plateau in our business and we want to grow but we find it hard to. The reason for this something I call the Evolution Cycle of a Business Goal. Although is applied to business, it can also be applied to any other
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Penthouse Selling (How to Attract High Paying Clients)

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Every business should have what I call a ‘Penthouse’ offer available. A penthouse offer is an exclusive offer that is available only to a certain type of client and, as a result, is extremely lucrative. More importantly, the reason why it’s called a Penthouse offer is because its fairly easy
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The Power of Visualization (and how to visualize properly)

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Everything is created twice – first in the mind and then reality. The way that we create in our mind is through visualization. From a spiritual perspective, visualization is very important because by visualizing, you are giving that idea or concept energy. Think of a goal as being a seed
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Why November 24, 1859 is the most important day for any entrepreneur:

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On November 24 1859, Charles Darwin’s book The Origin of the Species was published and, along with that, the theory of evolution was presented to the world. Since that book was published, we have gone to the moon, learned to fly, created the car, connected the world with technology and
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The difference between Low-Ticket and High-Ticket Businesses:

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I was speaking to a client this morning who has just done a very big low-ticket launch and is working with me to create a high-ticket product. I gave him a simple analogy that he urged me to share with everyone: Low ticket products are like running on a treadmill
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The Webinar Attendee Avatar:

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The most common reason why webinars do not convert is because the webinar creator has not identified the right webinar attendee avatar or, in most cases, doesn’t even know that there are 4 key webinar attendee avatars to begin with. (An avatar is essentially the personality type that the majority
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