How 1% of Your Day Can Drastically Transform the Other 99% (and give you the biggest ROI ever!)
One of the biggest challenges I had when I was starting my business was the age old belief that I didn’t have time. This was something I’d picked up from social conditioning – as I’d hear everyone I knew say that they didn’t have time.
As I started to build my business, I knew I had to change this. Whenever I felt that I was getting overwhelmed or flustered, I just took out 15 minutes to reset myself and I’d be back to full productivity again.
’15 Minutes!’ I’m sure you’re all thinking I don’t have 15 minutes.
The truth is we have a lot of 15 minutes a day – if we break our day into 15 minute blocks, you’ll find that 15 minutes is merely 1% of your day.
This is how I got over my conditioning of the fact that I don’t have any time. I simply said to myself, am I willing to invest 1% of my day to help me double, triple of quadruple my productivity for the day?
Think of that ROI?
We often hear the adage – the best investment is in yourself – well here’s the proof, put in 1% of your day and you will see double, triple or quadruple your productivity and your results.
So, now you’re probably wondering, how can I invest this 1% of my day? What is the best thing to do.
Well, here are 5 things I like to do that help me greatly:
1. Exercise – when you exercise, the ‘feel good’ benefits of exercising can last up to 8 hours. Surely 15 minutes of exercise for the sake of feeling good through your whole work day is a great investment.
2. Meditation – Just as you start the day with breakfast for your body, meditation is the breakfast of your mind and soul. 15 minutes of meditation will set you up perfectly for the day and ensure that very little will distract you and take you off purpose
3. Prayer – I love to start my day with prayer – to remind myself that I’m a small part of a picture so big that I can’t even imagine it – and to know that any time I need guidance, support or power from my creator, Allah always delivers.
4. Healthy Food – When we take control over what we put into our body, we feel so much more alive, have so much more energy and perform so much better. Take 15 minutes to organize your food for the day, otherwise you’ll be left to the hands of the convenience food that is quick and easy in the short term but damaging in the long term
5. Gratitude – This shifts your mindset from scarcity to abundance and your outlook from reactive to creative. These 2 words ‘reactive’ and ‘creative’ are made from the very same letters but have such different impacts in our life. Begin with gratitude to be thankful for what you have and you will live your day like a King or Queen.
Now I want to challenge you, invest the next 1% of your day – the next 15 minutes – and see the impact it has on the rest of your day. Choose one of these 5 points I made or suggest your own and start enjoying the highest ROI there is!
5 Powerful Life Lessons from the Filming of Lord of the Rings…
Today, we were fortunate enough to enjoy the Ride of the Rings, which took us on horseback around some of the magnificent places where they filmed Lord of the Rings.
Sarra was lucky enough to ride one of the horses that was actually used in the movie itself!
However, along the way, 5 powerful points from this great movie really stood out as great life lessons that really motivated and inspired me, that i thought I’d share with you:
1. Go the Extra Mile
Sean Bean played the role of Boromir in the movies. Most of his scenes were filmed high up in the mountains and in areas that most of the other actors took helicopters to.
Sean, however, was terrified of helicopters. In order to get around this, he would wake up hours before the rest of the cast and hike up to where his scenes would be shot.
Sean, literally, went the extra mile, many times!
2. Give to Others
During the shooting of Lord of the Rings, a riding double was used for Liv Tyler’s character, Arwen. This specific riding double was a lady called Sonia Duncan.
Sonia spent a lot of time riding a specific horse during the filming and developed a strong bond with that horse.
At the end of the filming, all of the horses were auctioned off. Sonia was so heartbroken that she did not attend that auction as she couldn’t bare to be parted from her horse.
Vigo Mortensen, who played Aragon, realised this and as a surprise for Sonia, bought that horse for her in the auction, so that they could be reunited forever.
3. True to Your Word
During the scene where Sean Bean’s character, Boromir, is killed, Tolkien specifically says in the book that the leaves on the ground were golden.
The forrest where this scene was filmed has a very specific species of tree that has its leaves that go golden a couple a couple of times a year and shed them.
Peter Jackson specifically times the filming of this scene so that it would take place during this short window, so that he could stay true to the book.
4. Respect Your Environment
After Lord of the Rings, the set for Hobbiton was dismantled and removed. When the Hobbit trilogy was filmed, a permanent set was built.
Apart from Hobbiton and one arch near Wellington that was created for the movie, nothing else is left.
Peter Jackson was very particular about the environment and wanted to ensure that his filming had very little impact on New Zealand.
In many of the forests, most of the cables were laid by hand and moved by hand to not affect the natural environment.
5. Think outside the box
The panning shot up towards the top of the Tower of Isengard is one of the best shots in the Lord of the Rings movies.
However, the problem was that the Tower was too big to build inside the studio.
So, instead of the tower being built vertically, it was built horizontally and that vertical panning shot was filmed horizontally and then flipped to vertical, to give the magical effect it now has.
These powerful lessons really helped me to appreciate the movies more and, more importantly, how the same principles you need to make amazing movies are also similar to the same principles you need for an amazing life!
Doing too Much in too Little Time or Doing too Little in too Much Time – the Paradox of Every Entrepreneur
As I look back over my entrepreneurial journey, I see three phases that clearly define my journey:
1. Trying to do too Much in too Little time – When I first started my own business, I still had a hangover from my day’s working for others, where I gave myself ultra-tight deadlines and ended up working longer and longer hours to meet them. I was trying to fit too much into too little time.
2. Trying to do too Little in too Much time – After a while, the penny dropped and I realized that I was my own boss, I could set how much I did and how long it took. This new found freedom was soon enjoyed a little too much – as I started setting myself too Little to do in too Much time – which now meant that I started to procrastinate and not be as productive as I could be.
3. Doing the Right Amount in the Right Timeframe – Finally I found the right balance, I could do the right amount of work in the right timeframe – which meant that I was hitting my targets, working too my full potential, getting things done efficiently and, most importantly, enjoying the process!
In this post, I’m going to share with you a few of the golden rules that I learned from getting from Phase 1, through Phase 2 and finally to the Promised Land, Phase 3 – where I’m earning more, working less, performing at my peak and enjoying life the most!
Rule 1: One Focus Per Day…
The very first statement I make in my head when I wake up is this:
‘I am one day away from…..’
Each day this statement changes – it could be that I am one day away from a great post, a new ad campaign, a better strategy that is mapped out, a successful client meeting – whatever that may be.
Once I know what I’m one day away from, I then look at the steps I need to take to get there, if I’m one day away from a great post – I meditate on what I want to write about, think of a few angles that I can take, set myself a certain time to write the post, set myself a time to post the post and then set myself some time to review the comments and feedback.
If I’m one day away from a great strategy being mapped out – I often like to do this away from home as my mentor taught me that when you are in a different place, you have different ideas and see things from a different perspective. I first look to find a nice place to strategize, I then travel to that place, I spend some time walking around (as although the brain is only 2% of your bodyweight, it uses 20% of your oxygen, so you want to do some exercise before thinking so that your brain has an abundance of oxygen to utilize), I then find a nice quiet place to strategize, I then strategize, I then take a walk around and have some lunch and then come back to look over my new strategy.
What are you one day away from and what are the steps you are going to take?
Rule 2: The key to achieving more is doing less…
I can remember the days when I had a to-do list of 30 items. I would often go after the quick wins first and then life would get in the way and the big, impactful items would get left to the next day. Now, the opposite is the case, my to do list doesn’t have 30 items, it has 4 or 5 at the most. This means that the important ones get done, what isn’t important can be done after the ‘big rocks’ have been dealt with.
How many items are on your to do list? Are you doing the most important or trying to feel busy by doing all of the quick wins that won’t matter a year from now?
Rule 3: Relax and Enjoy your work…
The reason why we are entrepreneurs is because we want to do what we love! What’s the point, otherwise? Why would you go through all that you have to build a business if you’re not doing what you love to do?
One of the biggest learnings I undertook was the ability to say no. Just yesterday I got myself a new notepad that says: ‘Do More of What Makes You Awesome’ – this is one of the key questions I now ask myself before I begin something – will this be an awesome experience, will it lead to an awesome result, will it help build my awesome legacy?
Back when I started, I would ask a very different question – would this help pay the bills, would this get me a quick sale, would this lead to a project?
Notice the difference in the questions. What questions are you asking yourself before you start something new? What questions did you ask when you started what you’re currently doing?
The questions you ask yourself are the seeds from which everything will grow. Ask better questions and the fruits of your labour will be more and, more importantly, be more enjoyable too.
Rule 4: You Cannot Fail…
Back when I started as an entrepreneur, I had a lot of fear about making the wrong decision or doing something wrong. I made a lot of mistakes, of course.
However, I then met a lot of other successful entrepreneurs and realized that many had made even worse decisions than I had and had made bigger mistakes than I had!
As I started to look deeper into my journey and their jouney, I realized 2 key things:
1. Mistakes happen more when you’re doing more – when I started to slow down and spend more time on doing something right, it saved me a lot of time in the future with having to go and re-do or rectify what I had done
2. Mistakes are journey accelerators – every mistake I made helped me get to where I wanted to get much quicker than if I had not made that mistake – the lessons I learned from it, the experience, the distinctions I got and the understanding I got about myself and the situation were actually catalysts that got me further.
Now, I try to have the best of both worlds, I speak with people who are where I want to be so I can learn all of the obstacles that they faced and the mistakes that they made – so that I can learn from their experience without it becoming a part of my experience.
What’s your attitude towards failure? Does it scare you or does it fuel you?
What phase of this journey are you on? Are you in Phase 1, 2 and 3? What is holding you back? What’s helped you move forward? What are the golden rules that you have learned along the way?
I would love to hear your thoughts.
The greatest reward is being of service:
As we start another week, we have another opportunity to serve and help others with our talents.
At the end of that week, we will look at what we have received financially during that week and use that as a measure of how well that week has gone.
However, is our sales figure at the end of the week the only true measure of how well that week has gone? We all need money for surviving, but is it the only measurement in deciding if we are thriving?
One of my greatest spiritual mentors taught me that we should not give others and measure what we have given by what we receive. The very fact that they are receiving and, in doing so, giving us the gift of giving to them, is a blessing.
One of the core beliefs that I try to live by is that private victories always proceed public victories and, more importantly, private victories ALWAYS lead to public victories.
The Prophet Muhammad (SAW) said that of all work, farming is the greatest because for each seed you plant, tens, hundreds or even thousands of fruit or vegetable will grow from that. From one apple seed, an apple tree will grow and over it’s lifetime, how many apples will come from that? He then said business is second as from that you get multiple rewards, whilst being employed is the lowest as you have literally sold your destiny for a fixed amount.
Wouldn’t be great if, at the end of the week, we didn’t just look at the sales we made, but also the people we served (the greatest service is, after all, helping someone in a way that they could never possibly repay you) and at the seeds we have planted for the future, that like the apple seed, will yield not just once or twice, but hundreds of thousands of time?
Happy planting everyone!
A few years ago, my mum gave me the best advice I have ever received. ‘Learn the trade, not the tricks of the trade’. Learn success, not the tricks of success. Read biographies, not short articles. Short articles will give you the story of ‘overnight success’, biographies will tell you about the ‘dark’ years of struggle that lead to the overnight success.
Forget the media bias that wants to sell you on the idea of get rich quick and shortcuts. Speak to people who have lived through the ups and downs of life, not just the ones who have hit a home run. It takes time and effort to sculpt a brilliant life, you can’t do it in a day, or a week, or a month, but you can do it by consistently growing each day, each week and each month. Bill Gates got in to computers at the age of 12. He didn’t take a day off from the age of 20 to 30. That’s why he was a billionaire at age 31. Start today on your journey to really studying success. Start today on sculpting a brilliant life.
The biggest shift in my life came when I started to realize just how important managing my energy is. As I study more and more successful people, the more I am convinced that energy is the fuel of success.
In this post, I will go over the 4 energy levels and how to maximize each of them, so that you can have more fuel towards your success.
1. Physical Energy
I remember talking to my mentor about soccer when he made a great point. He said that soccer players only train for 2-3 hours per day and they only play for 90 minutes at a time. This is because when they are training and playing, they are performing at a world-class level and, to do this, requires a lot of physical energy.
Likewise, to perform at a world-class level in any area require a lot of physical energy. I know from experience that when I’m fit, healthy and exercising regularly, my productivity is much higher. When I’m over-indulging and not exercising as often as I should, my energy drops and, with that, so does my productivity.
In order to keep my physical energy high, I try to do the following:
i. Get an early night (I count each hour before midnight as being worth 2 hours sleep, as that slight change in perspective helps me get to sleep earlier)
ii. Hydrate properly (I like to have at least two litres of water each day as it’s amazing the difference I feel when I do this)
iii. Exercise in the morning (when you exercise, you feel better for about 8 hours after that, so by exercising in the morning, those 8 hours follow through my workday and as I feel better, I perform better!)
iv. Try to avoid fizzy drinks (I use to love fizzy drinks before and would have at least 1 can each day, however, now I have it much less and can feel a huge difference in my physical energy because of this.
2. Mental Energy
All problems are created in our mind and all solutions are also created in our mind. By managing our mind properly, we can unlock enormous amounts of mental energy that can help us to come up with better solutions and clearer strategies.
The problem, however, is that we are not taught how to do this. As a result, most of us have messy minds which means we have messy lives. Ultimately, it means we have very little mental energy and that’s why we feel mentally drained so quickly.
Here’s a few things that I do to ensure that my mental energy is optimized:
i. Write things down (I know that when I write things down, its no longer taking up ‘space’ and energy in my mind and, as a result, my mind is clearer and has more mental energy
ii. Focus on one thing at one time (Multi-tasking is the biggest mental energy drain there is as it takes a lot of energy to keep changing your focus from one thing to another to another)
iii. Give myself time (By giving myself enough time to do things, it takes off the mental pressure and releases more mental energy – and saves me time as I make less mistakes and don’t need to go and correct them)
iv. Focus on the big things first (Our mental energy is often highest in the morning, so by focusing on the key tasks in the morning when my mind is freshest lets me get those tasks done better)
3. Emotional Energy
The emotional part of our brain is much more powerful than the logical part of our brain. In fact, it is 5 times more powerful, which is why emotions have such a huge impact on us and why our emotional state is so important.
I have always found that I work best when I’m happiest, as that’s when I have the most emotional energy.
Here’s a few things I do to keep my emotional energy high:
i. Do what I love to do (I personally love movies and going to the cinema to see great films. I also love watching comedy and old Frasier episodes. This helps me keep my emotional energy high).
ii. Avoid drama (I try to avoid drama and situations that happen that can suck my emotional energy. I once heard a great quote ‘Leave drama to the soap operas.’)
iii. Spend time with the right people (I try to spend as much time with people who lift my energy and little time with those who lower it – this has been a huge factor as by changing my social circle has lead me to having more emotional energy)
iv. Meditation (Meditation is what regulates my emotions and ensures that when I’m not feeling at my peak, I can easily shift that and start to feel great again and have high emotional energy).
4. Spiritual Energy
I strongly believe that our Spiritual Energy is our biggest energy source, as we would often do more to help others than we would do for ourselves and we often do not realize just how much we can do until we start looking for that inner-drive and IN-spiration to do so (isn’t it ironic how the word Inspiration and Inspire start withIN?)
Here’s a few things I do to keep my spiritual energy high:
i. Gratitude (By looking at all of the blessings I already have, I feel calm, reassured and energized to do more and give back more as my core philosophy is that the more that I give, the more I will be given)
ii. Prayer (For me, prayer is a way to reconnect with my creator and with the creative force within me)
iii. Being inspired by the Great Prophets (To me, the way they lived their life, their character, their faith and their actions are great inspirations and give me the spiritual strength to do more)
iv. Writing (Allah chose to communicate us with us through the written word as that is timeless and can spread forever. Whenever I write, I know that I am creating something bigger than myself that may be helpful to someone I do not even know – just that feeling inspires me immensely).
These are the 4 energy centres that are so important to us. They are the fuel of our life, the oxygen of our success. It is crucial to keep each of our energies as high as possible as they will have an immediate impact on your life.
Which energy centres are currently full and which need maintaining? What can you do to ensure that they are always at their optimum?
Firstly, I’d like to wish you all a Happy New Year!
Every New Year’s, I like to take some time to meditate on the key philosophies that I want to apply to my life in the upcoming year.
This year, I was meditating and a story of the Prophet Muhammad (SAW) came to my mind.
It’s a very simple story, but the meaning and the wisdom within it is very profound.
One day, the Prophet (SAW) was sitting in the desert with his companions. The Prophet (SAW) then asked them to go out and collect sticks.
The companions assumed it would be to light a fire in the night and went by this task, as the Prophet (SAW) had advised them to do so.
As it was a desert, it was not easy to find these sticks. The companions spent a long time finding small sticks and bringing them and putting them all in a pile.
Once the companions had built a large pile with these small sticks, the Prophet (SAW) explained to his companions why he had given them this task.
The Prophet (SAW) wanted his companions to understand how quickly lots of small things can add up. Lots of small sticks can soon add up to a large pile.
Similarly, lots of small victories can add up to a large victory, lots of small good deeds can add up to a great impact and lots of small good words can add up to enhancing great relationships.
Likewise, lots of small moments of laziness can add up to a year wasted, lots of small missed commitments could lead to a big opportunity lost and lots of small indecisions can lead to a lifetime without achievement.
The more I think about this incident, the more wisdom I see in it. When I look back over 2016, I realize that my success came because I was working hard each day:
Successful Days = Successful Weeks = Successful Months = A Successful Year
When I look back at my most successful projects, I realize I put my all into even the smallest tasks.
When I look back at my biggest changes, I realize that they weren’t overnight transformations
As we enter the New Year, take a lesson from these little sticks. Focus on the small things: the daily habits, the recurring tasks, the small decisions and dealing with small issues, before they become big.
Over the course of the weeks, months and year ahead, you will start to see these small piles of victories get big, then bigger and, ultimately, will lead you to achieving more this year than any other.
Good luck for 2017!
How I Grew My Business 300% in 2016 and Why Patience and Faith are the Most Important Characteristics of Any Entrepreneur
As a Business Philosopher, every year I spend a good amount of time in reflection, to see where I have grown, what I have done well, what my clients have done well and, most importantly, how I can incorporate this so that my tribe can benefit from this.
This year, I’ve been incredibly blessed and want to share the gems that I’ve learned, with you, over the next 4 days. This is the first of 4 points where I’m going to do as much as I can to give you the best experience, ideas and wisdom I’ve used to grow my business.
Today’s post is about, what I feel are the two most important ingredients to be a successful entrepreneur, patience and faith.
One of the first business lessons I started applying was something I learned from Stephen Covey, which is a very simple but profound statement:
‘Private victories precede public victories.’
What this means is that the hard work always comes before the reward. Unfortunately, in this age of Social Media where everyone is showing off their successes, its very easy to take this as the norm. What Social Media doesn’t show, however, is the years of hard-work, sacrifice and discipline that came before the success.
Every successful entrepreneur has faced this. I was speaking to one of my mentors today and this topic came up and together we brainstormed just some of the successful people who had to put in serious hard-work before they made it:
If I look back over my career, I tried pretty much everything from selling Mobile Websites to blogs to affiliate marketing, practically everything you can imagine. Each time, I would surrender to the dream and think why is this person making this and I’m not. I’d blame the solution, instead of applying the patience I needed to make it work.
As I matured in my business and my life, I now have the discipline to be patient and to see it through, to put the hard-work before the reward, knowing and believing it will soon come.
This year, I’ve seen that happen. This is my second year in business doing what I’m doing and each day is getting easier and more rewarding, because now the private victories are turning into public ones.
If your business isn’t where you want it to be, keep remembering this phrase ‘private victories precede public victories’. Keep putting in the hard-work and believe you will get the rewards, you will do, I promise you. It’s natural law.
The second key characteristic of a successful entrepreneur is faith. One of my mentors once gave me a beautiful analogy about starting a business.
He said that when a boat goes out to sea, when it leaves the dock, it’s often swaying and wobbling in the tide. As it gets further out to sea, it settles down and soon is on a straight and calm path.
Business, and in truth, starting anything, is just like this. In the beginning, there’s the swaying and the wobbling, the uncertainty and fear.
Most are put off by this and, as a result, try something new. However, any successful business is a successful business because it has gone through the unsettling start and found its course.
This is why faith is so important. This is what gets you through the turbulence and helps you steady your ship. As Rudyard Kipling said, that ability to keep your mind whilst all around you are losing theirs is a crucial characteristic of being a successful entrepreneur, growing your company and creating your legacy.
If your year hasn’t gone as well as you expected or you’ve had mixed inconsistent results, don’t be disheartened. Use the wisdom I’ve given you and ensure that you have enough private victories, put your focus on making the next hour amazing, then the next day, then the next week, then the next month, then the next year. Once you do that, your business and your life will be amazing.
Lastly, have faith. Have faith in yourself, have faith in the value you are providing, the systems you’re building, the team that’s supporting you, the powers that are beyond you that are guiding and protecting you. Being an entrepreneur is challenging, but only a brave person can do so and give up the convenience of a normal life for the bounties of an abundant one. Your courage will be rewarded, just as long as you believe it will.
If you need any help with your private victories, just reach out and send me a message.
The Business Philosopher
The One Key Distinction that Transformed My Business and Made It Fun, Profitable and Gave me the Freedom to Travel the World in 2016
This is the second part of my 4 post series of what I learned in 2016 that really transformed my business and my life. The reason I am posting this is simply to give back to you, my tribe, so that it can help you to grow your businesses and get to the level that you want to be.
If I look back at my business over the last few years, it’s very easy for me to pinpoint the one key insight that transformed everything. One of the very fundamental lessons that I learned and applied from my mentor, Sanjib, is that my business is just an extension of myself.
In the past, when I tried something and it didn’t work, I would blame the system and try something else. That would then not work and then I would try something else. I was in a constant cycle of try, blame, find something else and wasted a great amount of time stuck there.
Looking back now, I can see where I went wrong.
Our business is just an extension of ourselves. When I was stressed, confused, having personal problems, unmotivated, full of fear and doubt, how could I expect my business to do well? When I became focused, calm, strategic, structured, motivated and centered can you guess what happened to my business?
One of the most common problems that my clients have is that their business is very unstable, it has great months and not so great months, there isn’t consistency. When they look back historically, they realize that their best months were the months when they were on top of their game and their weaker months were when they weren’t.
One of the very first decisions I made, and my clients make, is to realize that in order for our businesses to work, we need to first work on ourselves. Once we’re firing, the rest is history.
You are probably wondering how can you start to apply this. Let me share a few tips I use:
If I look back at the time I was doing best, it was when I was at school. I was learning languages, science, music, art, geography, history and lots more. The reason I could do so much is because I had a schedule that I would work to. This schedule and structure forced me to have the discipline I needed.
As a result of having a schedule, every day I’m performing well. This means that each week is successful, each month magnificent and each year see tremendous growth.
The first and most important part of my schedule is my morning meditation. I see it very simply. In the morning, if you don’t have breakfast, you’re body will be hungry and struggle throughout the day. Meditation is the breakfast of my mind and my soul. If I don’t meditate in the morning, my mind and my spirit will struggle through the day, and as an entrepreneur, that’s my biggest asset, so I need my mind to be sharp and my spirit to be high.
I recently sent out the morning meditation I do to some of you, if you didn’t get that and want a copy, just let me know.
When I first started out, I’d do everything all the time. I’d be writing emails, checking my stats, updating my lists etc
However, I soon realized that if I did that, it took up much more time and the quality of each wasn’t as high as it could be.
That’s why I then created my schedule, so everything is done at its allocated time, to the highest quality and, as a result, I have more time to myself and for my family.
One further tip that I have learned that’s really helped my productivity is this. I always write down my key tasks for the next day the night before. This means that as I am sleeping, my subconscious mind can get to work on my list and figure out the best solutions for each, so when I wake up, I can literally fire through my list as I’ve had an 8 hour head start on the day!
One of the first exercises I did with my mentor, Sanjib, was to plan out my perfect day. I decided when I wanted to get up, what I wanted my mornings to look like, my afternoons to look like and my evenings to look like. I literally wrote it out in great detail over several pages, focusing on the feelings I wanted to have whilst I was doing what I loved doing.
One of the secrets of Vedic wisdom is that everything is created twice, first in the mind and then in reality. It was because I created it first in the mind that I now live it in reality.
When you apply these 4 principles to your life, you will notice just how much more powerful you will feel and be. As a result of this, your business will grow, your relationships will flourish and you will really start to see just how much you have to give and how easy it is to do so.
I would love to help you to master these 4 areas so that you can have the same breakthroughs that I did. Simply reach out and send me a message and we can arrange a time to speak this week.
The Business Philosopher
In my business, I have a very simple philosophy that I work by, work with your brain, serve with your heart.
Let me explain this philosophy as, if you start to apply it in your business, it will help you simplify and amplify your results.
Whenever I write a post, send an email, create and present a webinar or have a sales call, I always serve it from my heart. My one intention is simple, to create something so impactful that it will never be forgotten.
Let me give you an example of this in practice. Early in the year, I had a webinar and a lead from that webinar. We arranged to speak a couple of times, but due to the situations, we never got round to speaking. Just yesterday morning, 9 and a half months after that webinar, I woke up to a pleasant message.
That lead messaged me and wanted me to do a high-end done for you webinar for him. I spoke with him and am confident that we will be working together in the immediate future.
Why am I telling you this? The answer is very simple.
In a time when most marketing efforts are forgetful, make yours so good that it becomes unforgettable.
How many webinars have you watched since January? How much has gone on in your life in the first 9 months of this year? How many people have you spoken to in that time?
More importantly, how many webinars that you watched this year do you remember? How many made an impression on you that you can still recall them? How many conversations can you still remember?
In sales, there’s a very simple truth that always repeats itself. Not everyone is ready to buy when you are ready to sell.
Due to this truth, your marketing has to be unforgettable, as the chances are that when your prospects see your marketing message, they may not be ready to buy your product or work with you. However, there will be a time when they will be and it is crucial that your marketing is unforgettable so that when they are ready, they will speak to you.
Is your marketing unforgettable? Does it still get you sales months after you have created it?
If not, then it’s time to make sure that your marketing becomes unforgettable and the easiest way to do that is to think with your brain and serve with your heart.