I gave him a simple analogy that he urged me to share with everyone:
Low ticket products are like running on a treadmill – you’re always moving and always moving fast because you are always have to get lots of sales just to make payroll.
However, 3 months or 6 months down the line, you are still pretty much where you are.
High ticket products are like a ladder. Each time you make a sale or win a new client, you are taking a step up and, ultimately, the higher you go, the more you can start charging.
In 3 months or 6 months, you’ll be very far ahead from where you are now.
The choice between low ticket and high ticket is like choosing between a treadmill and a ladder. One will keep you moving but stationary, the other will take you higher than you’ve ever been before.
Do you need help applying this to your business? If you do, schedule a free 30-minute consultation with Mo Ali, the Business Philosopher.