Let me explain this philosophy as, if you start to apply it in your business, it will help you simplify and amplify your results.
Whenever I write a post, send an email, create and present a webinar or have a sales call, I always serve it from my heart. My one intention is simple, to create something so impactful that it will never be forgotten.
Let me give you an example of this in practice. Early in the year, I had a webinar and a lead from that webinar. We arranged to speak a couple of times, but due to the situations, we never got round to speaking. Just yesterday morning, 9 and a half months after that webinar, I woke up to a pleasant message.
That lead messaged me and wanted me to do a high-end done for you webinar for him. I spoke with him and am confident that we will be working together in the immediate future.
Why am I telling you this? The answer is very simple.
In a time when most marketing efforts are forgetful, make yours so good that it becomes unforgettable.
How many webinars have you watched since January? How much has gone on in your life in the first 9 months of this year? How many people have you spoken to in that time?
More importantly, how many webinars that you watched this year do you remember? How many made an impression on you that you can still recall them? How many conversations can you still remember?
In sales, there’s a very simple truth that always repeats itself. Not everyone is ready to buy when you are ready to sell.
Due to this truth, your marketing has to be unforgettable, as the chances are that when your prospects see your marketing message, they may not be ready to buy your product or work with you. However, there will be a time when they will be and it is crucial that your marketing is unforgettable so that when they are ready, they will speak to you.
Is your marketing unforgettable? Does it still get you sales months after you have created it?
If not, then it’s time to make sure that your marketing becomes unforgettable and the easiest way to do that is to think with your brain and serve with your heart.