How to Develop Your Business Philosophy in 5 Key Steps

The Difference Between Strategy and Philosophy

In business today, machines can’t do our thinking for us. That’s the first thing you need to understand.

One of my roles as the Business Philosopher is helping people do the critical thinking they need to actually understand who they are, what they do, what they serve. Because ultimately speaking, machines can’t do that for them.

Most C.O.A.C.H.E.S. focus on what’s easy. They look at software. They look at systems. They look at tactics. “Let me use this system. Let me use this technology. Let me use this tactic.” But they don’t look at the foundations, the principles.

This is what your core offer is. This is who you’re helping. This is why you’re helping them. This is the bigger reason. This is the bigger objective.

When you understand philosophy in business, you understand something important: It’s not having more information. We have too much of that already. It’s developing a deeper understanding.

I work with clients to help them see what’s actually important. What most people do is if they’re confused, they try to think, “Okay, let me use different technology, instead of using this software, let me use this software, instead of following this person, let me follow this person.”

But the big issue is with their thinking, with their philosophy. Because everything works if you work, but the problem is most people aren’t willing to do the work that’s important for them to get things working.

In these five steps, we’ll look at how to develop your business philosophy. Not just another strategy. Not just another system. But the thinking that makes everything else work.

Step 1: Deep Thinking in Practice

Most people try to get solutions from others who don’t even understand the problems. That’s not how business works.

Let me give you an example from the last speech in Denmark. I was speaking Live. When I invite people on stage and help them with their frameworks, I see the same pattern. They’re looking for technology to solve problems that need thinking to solve.

Deep thinking is rare now. When I ask business owners about their philosophy, they go quiet. They can tell me their strategies, their systems, and their marketing plans. But ask them about their deeper principles? Silence.

This shows up in business every day. My clients come after trying everything – different software, different systems, different strategies. But what about their real problem? They haven’t thought deeply about what they’re actually doing.

Look at frameworks. A framework should make complicated things simple. It should help explain what you do in 20-30 seconds because that’s all people will give you. But to create that, you need to think deeply about your work.

Here’s what matters in deep thinking:

• You need quiet time. Not reacting to messages. Not jumping between tasks. Just thinking about your core business principles.
• You need real questions. Not “How do I make more money?” but “What value am I actually creating?”
• You need to understand. Not just what works, but why it works.

This is what I do with clients. We stop looking for quick answers. We start thinking about what’s actually important. Because in an age when answers are too easy to come by, thinking is your biggest advantage.

Step 2: Building Your Philosophical Foundation

Your philosophy shouldn’t be something that is just rehashed from someone else. It should be something that actually moves the needle forward.

Look at how I work with frameworks. When clients come to me, they’ve usually tried copying what works for others. But that’s not how you build a strong business. You need to understand the principles first, then create something that adds real value.

This is what I learned moving from software to consulting to becoming the Business Philosopher. At each stage, I saw what worked, understood why it worked, then made it better. That’s how you build something that lasts.

Your philosophical foundation comes from real understanding. Not just reading books or watching videos. Not just following what others do. But knowing deeply what works in your business and why.

Here’s what makes a strong foundation:

Core principles. These come from your experience, your knowledge, your understanding. Like how I know frameworks make results faster. That’s proven through hundreds of client results.

Practical systems. Take my client Susanne Jensen. She doesn’t just do random webinars. She has a system – every new moon and full moon. That’s her philosophy turned into practice.

Clear thinking. When clients ask about using AI or new technology, I don’t just think about speed. I think about understanding. About getting real results. Sometimes the slower path is the better path.

Understanding these principles gives you strength in your business. When you know why things work, you can make better decisions. You can solve bigger problems. You can help more people.

Step 3: Creating Your Operating System

When you’re at the mercy of the market, your actions and identity are dictated by its whims and expectations. Most C.O.A.C.H.E.S. are constrained by this – they can’t grow beyond what the market allows.

Let me explain something important about business growth. There are two stages: dependent and dominant. In the dependent stage, you’re controlled by market prices, client demands, and time constraints. In the dominant stage, you decide your work schedule, your pricing, and your clients.

This is what I see with clients every day. They come to me stuck in the dependent stage, trying to compete with countless others for a limited number of clients. They’re trapped by the C.O.A.C.H.E.S. ceiling.

Breaking through this ceiling needs systematic thinking. Not just about what you do, but how you think about what you do. Your decisions need to come from principles, not market pressure.

Take pricing. Most C.O.A.C.H.E.S. look at what others charge and match it. That keeps them dependent. When you understand your principles, you can charge what your work is actually worth.

This systematic thinking changes everything. Marketing should express your values, not simply grab attention. Choose clients you can genuinely help, rather than focusing solely on who can pay.

Look at the four P’s: Purpose, Plan, Philosophy, and Passion. These aren’t just words. They’re a system for making decisions that move you from dependent to dominant.

Step 4: Testing Your Philosophy

The highest ROI you can achieve in your business is structuring your offer correctly. One day, during a session with my client Bishal Sarkar, we spent an hour analyzing his offer. His approach only worked for doers – people who take action fast.

But the problem is, that your clients aren’t all doers. Some are planners who need every detail mapped out. Some are socials who buy based on relationships. Some are experiencers who want to feel part of something bigger.

What happens when your philosophy only works for one type of client? You lose 75% of your market. You stay dependent instead of becoming dominant.

We rebalanced Bishal’s offer right there. Made it work for all types of clients. His prices tripled. The next day – sale at the new price. Simple as that. One hour of proper thinking changed everything.

Most C.O.A.C.H.E.S. create offers that only work for clients like themselves. A doer creates for doers. A planner creates for planners. They stay stuck because their philosophy is too narrow.

Your philosophy needs to work in every situation. Good market or bad. Big clients or small. Complex problems or simple ones. If it only works when everything’s perfect, it’s not a real philosophy.

That’s what we do in client sessions. We test thinking against real problems. The philosophy either solves them or it doesn’t. No theory. Just results.

Step 5: Making Your Philosophy Work

Your business philosophy needs to make money. That’s the reality. Good ideas without results aren’t enough. Let me show you how to make your philosophy work.

When clients ask me deep questions, I give deeper answers. Not because I’m smarter, but because I understand how to make philosophy practical. It’s about turning thinking into results.

Most C.O.A.C.H.E.S. have good ideas. But they can’t turn them into money. Here’s what works:

Keep it simple. Complex philosophies don’t sell. My client spent years studying business. But his complex ideas confused clients. We simplified his philosophy. Sales went up.

Make it practical. Philosophy without action is useless. Look at Susanne Jensen. Her moon-cycle webinars aren’t just ideas. They’re a business model that works every month.

Focus on results. Your philosophy must solve real problems. When I work with clients, we look at numbers. More sales. Better clients. Higher prices. The philosophy either works or it doesn’t.

Test it daily. Use your philosophy to make decisions. Should you take this client? Should you raise prices? Should you start a new service? Your philosophy should give clear answers.

Most importantly – your philosophy must work for you first. I don’t teach frameworks I haven’t used. I don’t share principles I haven’t tested. Everything comes from real work with real clients.

Want to see if your business philosophy works? Book a 30-minute consultation with me.

We’ll look at your thinking and see if it’s ready to make money. No theory. Just practical philosophy that gets results.